https://www.erikabrask.com/experience daily 0.75 2021-02-02 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580840365633-WU9NAHC8ZJ9L9UZZP8HL/Erika_portrait_2019.jpg Experience https://www.erikabrask.com/work daily 1.0 2022-08-28 https://www.erikabrask.com/work/wood-revisited monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580252355543-TIZ9JON7O88QP9K88CNR/erikabrask_brandboards15.png Work - Wood, Revisited | exhibition website + catalog https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580252537400-WUNCXETPYVPIHYGT7RD5/WoodRevisitedPages-6_crop_1500.jpg Work - Wood, Revisited | exhibition website + catalog https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580252432380-PY4M6NHMV3DOKNPYICRQ/erikabrask_brandboards17.png Work - Wood, Revisited | exhibition website + catalog https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580252597316-7TZO20ZINQTR0EH9B0KO/WoodRevisitedPages-4_crop_1500.jpg Work - Wood, Revisited | exhibition website + catalog https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580252427856-FDPGJMHRXVEDQOAHGNRQ/erikabrask_brandboards16.png Work - Wood, Revisited | exhibition website + catalog https://www.erikabrask.com/work/salon-cosabella monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580250988277-6GPZYWB3AZEFQSQP9GQC/erikabrask_brandboards3.png Work - Salon Cosabella | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580250954389-8PSPTI2YHCKKR3TUO3SF/erikabrask_brandboards2.png Work - Salon Cosabella | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580250976166-NGL5AFT78KVQVPR6IKDZ/erikabrask_brandboards4.png Work - Salon Cosabella | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580250966197-M4F3SXVC28BLP93UJ3F7/erikabrask_brandboards5.png Work - Salon Cosabella | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580250973948-KG87MORQ5NSUURKE21ZB/erikabrask_brandboards6.png Work - Salon Cosabella | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580862937726-GO3HZNGKU1DKNLKGJ7YR/erikabrask_brandboardsA3.png Work - Salon Cosabella | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580250981159-3X5FH36FLGTSEYTODPTQ/erikabrask_brandboards7.png Work - Salon Cosabella | branding https://www.erikabrask.com/work/gioia monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580847204754-JZMQIKS00U6JSS8EA8WS/erikabrask_brandboardsB70-71.png Work - Gioia | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580258774107-JJRVO0YDAOIIM23X2BDD/erikabrask_brandboards52.png Work - Gioia | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580397183031-NO7Y5XAK8HPNIT5GIFUY/erikabrask_brandboards50.png Work - Gioia | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580258770995-8HP5ZH8WLS3X613EOACV/erikabrask_brandboards53.png Work - Gioia | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580258763836-KRR7IMNI15WT8U5ZDJLN/erikabrask_brandboards54.png Work - Gioia | branding https://www.erikabrask.com/work/emil-milan monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580428553523-6KZJN5LQVTHD8OSRTOOZ/og-kickstarter-social-new-d68ea5b8257b3ff7ec063993ddc0f9662494309832feb40117fc936fa1c819a2.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256863738-PRSQEBZ4OJ1WXXN0B30K/erikabrask_brandboards19.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256871431-DIDGBVVQWNGCN25QAI1O/erikabrask_brandboards23.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256871640-ZPGYKD8A1E63E26OHRAJ/erikabrask_brandboards21.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256885089-J3SB8MRDH25P55ZVJB9G/erikabrask_brandboards27.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256880772-S9XK5BN79CJQML9DUXI6/erikabrask_brandboards28.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256867525-I3HSW3DL6BBQP1PHZXS7/erikabrask_brandboards26.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256857494-NRQ93LURVAGW6OLJUZRQ/erikabrask_brandboards24.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256892608-E5DEU8ZXNOQ9CF8URT6U/erikabrask_brandboards29.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256869638-XBQSNDEVAGUKH2W28Q5K/erikabrask_brandboards25.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580258100421-L50S24UD6ZHO794JLRBI/Milan_MidcenturyMaster-23_crop.jpg Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256973319-YA429E1BMRPSAJX92VGL/erikabrask_brandboards30.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256840751-H8M0HXQMMEVIHI0PNSI8/erikabrask_brandboards18.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580256971526-KBV31541OQJCO8A8VFFX/erikabrask_brandboards33.png Work - Emil Milan: Midcentury Master | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580845289781-54V18B8OS7HS3645ZTLQ/erikabrask_brandboardsB.png Work - Emil Milan: Midcentury Master | branding + book design https://www.erikabrask.com/work/wonderfull-design-co monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580252212953-KU5D6KP4UFFVSZZXH1VB/erikabrask_brandboards9.png Work - Wonderfull Design Co. | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1579911902537-L75WX2BNWDSISHPG08MM/erikabrask_brandboards11.png Work - Wonderfull Design Co. | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1579911908552-329TOTS8TWT80NP3HJ35/erikabrask_brandboards10.png Work - Wonderfull Design Co. | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1579911919668-ZKVB1NO0VDEFP81J5PL1/erikabrask_brandboards12.png Work - Wonderfull Design Co. | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1579911910804-O2YKE67U4KUC8TXQ5L3R/erikabrask_brandboards13.png Work - Wonderfull Design Co. | branding https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1579911914401-YPIFHGY9MOAJYH2KXI18/erikabrask_brandboards14.png Work - Wonderfull Design Co. | branding https://www.erikabrask.com/work/craft-capital monthly 0.5 2021-08-11 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843741159-PFCLYRLOWBCAAIVQ28WT/erikabrask_brandboardsB9.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843705555-FXQ7OKNJ59WKOVE920SQ/erikabrask_brandboardsB3.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843709560-8MG91BBZFJP0WEBUXD70/erikabrask_brandboardsB4.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843708591-IVL10995NC4VZIMEJHXZ/erikabrask_brandboardsB5.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843712341-QR4J37QS3ENWQA7WAL7H/erikabrask_brandboardsB7.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843713496-AUMDF7IZVRNZH88QPHUD/erikabrask_brandboardsB6.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580843700417-CZ4CNJG4PJUCZQJA40TQ/erikabrask_brandboardsB8.png Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1581371330601-VR4NVIOYOWH0OT8VDP19/IMG_2225.JPG Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1581371417875-M2Y9VXYCAFO47PI85R80/IMG_2242.JPG Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1581371474272-NG8Y803FBX73FGWSMO0I/IMG_2275.JPG Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1581371564063-QHHTKI2HIJYUE25S47FS/IMG_2238.JPG Work - Craft Capital | book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1581371615343-0UCRDHYYI6T7BQQFUZ1X/IMG_2267.JPG Work - Craft Capital | book design https://www.erikabrask.com/work/1x1 monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787429421-PC3OCG0IZKZADBSSLXUV/1x1_image_02.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580830330567-X36RE9A7DHJKHTWG14U3/erikabrask_brandboards_73%E2%80%9378.png Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787424116-APM190FA37N2A4K03T1Q/1x1_image_01.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787406244-BD8IEFZPBTKEVBAMBY1F/1x1_cover.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787501404-E6IQ75S7ZPE8XU1G8Z21/1x1_image_05.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787504430-WSO3O29JVOSCOTLZPTIM/1x1_image_06.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787513369-UJWXB949WD5EPNZ31DS2/1x1_image_07.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787526861-199XPWIRXPKRODGZX9OP/1x1_image_08.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787543195-XDEV31OK7FHI99BMH8LI/1x1_image_09.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787545662-56HS3MDZ2LNKJ1KK6KNA/1x1_image_10.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787433336-8BV82EMDLF0QV4F5WENK/1x1_image_03.jpg Work - 1 X 1 | branding + book design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611787455435-IKCN76WM8K5J0BXZAUPO/1x1_image_04.jpg Work - 1 X 1 | branding + book design https://www.erikabrask.com/work/p-and-g monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580414988707-4FJ71G5Q2O50PULFAM9D/erikabrask_brandboards1-6_2.png Work - Proctor & Gamble | CPG retail Tide Pods After being on the market for some time, the Tide team uncovered different ways to communicate the power and efficacy of Tide Pods. They owned the market of unit dose laundry so they no longer needed to educate the public on this revolutionary form in laundry detergent. They now had powerful claims to convince shoppers to keep choosing Tide over the growing competitive products hitting the market at rapid speed. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580412710627-G2CC11XCSWN12BO0Z4ST/erikabrask_brandboards1-63.png Work - Proctor & Gamble | CPG retail Dawn Shown here are three different Key Visuals that directly connect to the national campaign idea. The Dawn TV spots starred a "talking sponge" who jumped around the kitchen sink to share his amazement for Dawn's grease-fighting power in getting dishes spot-free and squeaky clean. We used the sponge character to accentuate the critical message and make direct claim comparisons. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580415063447-J3SEI9UMQCXKWOHKF1OI/Defenders_Endcap_FNL.jpg Work - Proctor & Gamble | CPG retail Cleaning Scale During cold and flu season, P&G bundled some of their popular home care products under one umbrella idea to drive sales of their germ-fighting products and help defend their homes from bacteria and viruses. Because three brands were involved in this idea, we were able to push the graphic boundaries to make it relevant and eye-catching at the shelf. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580412622978-C5GR6TR5WXYJIMAG8YMH/erikabrask_brandboards1-64.png Work - Proctor & Gamble | CPG retail Cascade This Key Visual also makes a direct connection to the AOR's campaign idea. In this instance, the TV spots take viewers into an imaginary world where baked-on lasagna is removed by miniature construction workers and excavating equipment. This, of course, is a metaphor for how powerful Cascade is. We reimagined the concept in a simplified form to reach busy shoppers and convert them from purchasing the competition's product. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580413641822-ICPKV5SB2MI6ERMJD0SP/erikabrask_brandboards1-65.png Work - Proctor & Gamble | CPG retail P&G + Dollar General: Every Day Heroes As the Creative Director for the P&G/Dollar General customer team, we launched a promotion called Every Day Heroes. The month-long, national promotion celebrated the people who help people across our communities: teachers, soldiers, law enforcement officers, firefighters, and community members who make a difference. This small monthly promotion was so successful; it quickly grew into a scalable national campaign that includes significant television spending throughout the year. https://www.erikabrask.com/work/bissell monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493528914-0PQ5491QSUWRBVLF5IMO/intro+images9-192.png Work - BISSELL Floorcare | packaging + retail e-commerce In addition to this in-store work, our team was presented with a significant opportunity to grow sales through targeted email marketing campaigns. Leveraging insights gleaned from consumer research, our team wrote compelling and engaging emails. Appealing graphics, developed out of brand elements delivered emails that were clean, modern, and fun. This award-winning email and e-commerce campaign increased sales by 85% versus the previous year. Yes, you read that right. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493556340-DJPV7NWO9Q9V3VYI2OXP/intro+images9-193.png Work - BISSELL Floorcare | packaging + retail Packaging + New Product Launch Packaging designs for the launch of a new carpet cleaning additive. This eye-catching system uses swirling liquids to connect the viewer with the challenge of stains, leading them directly to the solution. Color coding makes it easy to differentiate each variation on the shelf. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493593254-XFGJJ5I6Q1B509ETNSWN/intro+images9-194.png Work - BISSELL Floorcare | packaging + retail Packaging + New Product Launch Packaging concepts for the launch of a new vacuum cleaner. Designed to stand out on the retail shelf through the use of geometric shapes and bold colors. The vacuum appears to be powerful and dynamic as it comes toward the shopper. We also made it easy for shoppers to locate and view product specs and information before purchase. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493621501-1YND7JU0GWV3BOPYU0KG/intro+images9-19.png Work - BISSELL Floorcare | packaging + retail Vacuum Cleaner Filter Packaging + Ingredient Branding In a partnership with Proctor & Gamble, BISSELL launched a new line of scented vacuum cleaner filters scented with Febreze. In this ingredient brand exercise, we had to establish a fair hierarchy and balance of brand elements. All while providing benefit-based language and filter type: allergy reducer, pet odor eliminator, and home refresher. Bright colors help them stand out on the shelf for easy shopping. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493647366-KNFL7XTX6B8JJB2Y5FS9/intro+images9-195.png Work - BISSELL Floorcare | packaging + retail Aisle Reinvention — Lowe’s In a partnership with Lowe's, BISSELL asked our team to re-conceptualize the vacuum aisle in a Big Box environment. We learned through shopper research that shopping for a vacuum cleaner in a home improvement environment was even less fun than shopping for a vacuum in general. The stores were often dusty, disorganized, and the product was frequently out of reach, making it nearly impossible for the shopper to compare features. In this self-directed sales environment, shoppers needed more of a DIY way to shop. We reimagined the aisle as a lower showroom, where shoppers could get a more hands-on experience before purchasing. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493676716-3RVIS14PDDK538W8BAU3/intro+images9-196.png Work - BISSELL Floorcare | packaging + retail Housewares Show Trade Show Booth Design The annual Housewares is the only show Bissell attends, and they do well there each year, mainly in a B2B capacity. They needed an environment where the floor was the hero; products were displayed as conversation starters, along with plenty of places to sit, talk, and do business. The booth — a collaboration with Global Experience Specialists, Inc. — interrupts, and engages its audience in a busy trade show venue. The booth design has been a great success story. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493762388-O801FDF1XUFDQZZXQL1I/intro+images9-199.png Work - BISSELL Floorcare | packaging + retail https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493704182-EYG0YEZ209AL7LZD8TVF/intro+images9-197.png Work - BISSELL Floorcare | packaging + retail https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493730662-6WDHCISEQHXH4ODMB6M6/intro+images9-198.png Work - BISSELL Floorcare | packaging + retail https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493859309-UKMY0HUAR5117OI73X83/intro+images9-1910.png Work - BISSELL Floorcare | packaging + retail Best-in-Class Retail Toolkit This toolkit, designed for retailers, showcases the range of in-store materials available for use in store environments, for each product. It also offered "best-in-class" guidance for displaying and promoting Bissell products and in-store materials correctly. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580493885606-FTH3JLSWPBB4DJIM9ISJ/intro+images9-1911.png Work - BISSELL Floorcare | packaging + retail Icons A core component of our business involved enhancing shopper experiences, both in-store and online, we were fortunate to have detailed research to guide us in our strategic decision making. In this case, we explored a library of ready-to-use icons to help consumers quickly navigate the many features and step-up options available on each BISSELL floorcare model. These icons are in-use on the packaging, point-of-sale materials, marketing materials, and online. https://www.erikabrask.com/work/chm monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580833407975-4H0F7QR6LUTCJY6FJGR8/OW-002.jpg Work - Computer History Museum | exhibitions + collateral One Word Interactive Installation One Word is an exhibition that puts a fun, literal spin on the question, “If you could give one word of advice, what would it be?” The Computer History Museum’s Exponential Center provides a rare opportunity for viewers to gain valuable advice from Silicon Valley’s top entrepreneurs like Steve Wozniak of Apple and Julie Hanna of Kiva. Conceptually, we focused our energy on connections and community. We collaborated on ideas, like a place for viewers to leave their word of advice, along with digital sharing, to continue engagement. The design needed to connect each leader with their word of advice. Also, it needed to convey a sense of community and connectedness that makes Silicon Valley unique. Lastly, it needed to be accessible to a variety of audiences — from students to CEOs. With these unique challenges in mind, I drew a modified font using DIN, CHM’s brand typeface. The custom font provides a continuous path through each word and beyond. From there, I developed an intricate “network, graphic that is both dynamic and inclusive. The backgrounds employ the brand color palette and gradients that were in use in CHM’s branding at the time. The project is a success, winning praise and engagement from leaders and viewers alike. The One Word wall remains in a prominent place within the Exponential Center building at CHM. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580831787516-HGE5ZZ5L7E4SLMCE4TYR/erikabrask_brandboards39.png Work - Computer History Museum | exhibitions + collateral One Word Publication An extension of the installation within the museum, this small book allows visitors to explore their own journey and words of advice. Here, viewers gain a more intimate look at the CHM founders, and the accomplishments that set them apart as Silicon Valley’s top leaders. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1580831850130-9IEC15XDFOWKG6E6PU8T/erikabrask_brandboards49.png Work - Computer History Museum | exhibitions + collateral Exponential Center @CHM Marketing Brochure This branded piece needed to fit a variety of uses for the CHM leadership team. It could be used as a marketing piece or for fundraising efforts. https://www.erikabrask.com/work/mars monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1583339849035-B12QCV8KG9LKHJ2Z82BR/erikabrask_brandboardsMars2.png Work - Mars Wrigley | target aisle Candy Aisle at Target Working with specific insights and shopper behaviors, we understood that candy is a mostly unplanned purchase at Target. Besides, those who purchased candy did so only after seeing the product. Leveraging this impulsive shopper insight, we helped Mars re-envision a candy experience for the Target Guest. We used brightly colored header cards to interrupt sightlines and help with category wayfinding. Then, we drew the Target Guest to the middle of the aisle through the use of a Sweet Feature section. This movie-themed section connected the idea of an at-home family movie night to the experience of movie theater candy. Shelf blades were implemented for brand-blocking and sub-category wayfinding to make for easy navigation in an otherwise visually dense section. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1583339976168-QIFUSBUOBU8PDJQSXZ0L/erikabrask_brandboardsMars3.png Work - Mars Wrigley | target aisle Candy Aisle Concepts for Walgreens At Walgreens, health is a high motivator for shoppers, which poses a more significant challenge for candy sales than in other retail environments like grocery. Many Walgreens shoppers are there to pick up prescriptions, speak to a pharmacist, or purchase health-related items. Considering the shopper, the brands, and the retailer, we understood we had to walk a fine line between happy and healthy. Most drug store shopping is a planned trip, with a defined list. Yet, over half of drug store shoppers enjoy browsing the store, perusing other departments while waiting for prescriptions, and ultimately make impulse purchases. If candy wasn’t on the list — or the minds of Walgreens shoppers, our conceptual territory helped them celebrate the impulse. https://www.erikabrask.com/work/logos monthly 0.5 2020-10-08 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1613770005048-QQQ3VQ1S2NXOLINXJL1J/pathways.png Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599237849136-12HD3ZP1OC12RJP2N8BZ/kp_photo.png Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599231613677-7F20HDYNC5QUARMNCNVH/rose.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1602170513467-L9HDZCC15B8NNFNRSL9X/Screen+Shot+2020-10-08+at+10.11.48+AM.png Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599245710350-FWADXR895JQA0G69XM48/giftster.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599241628066-2HVBG7BCDME1QERX7E38/winefest_lockup.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1617059606176-IO8IXSH81ISVTF2SFWUN/sharedlovelogo.png Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599237511818-3VJ6JHO1APOKO7HL4VXD/image-asset.jpeg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1617059179590-CY2C2P6W6L72EORVQMBW/RapscallionII_R1_logo.png Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599246117663-MR7QZN3QIHEM8ALIYG50/rita_henry_logo_color_OL.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599246180372-LBDN6YI9SZU6NBI0P36C/cfps.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599243101251-IBFM7215ZRI9BVPJ8IXW/electrolux.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1599232025132-FMC85YAQOQC6386Q73P3/vogel.jpg Work - Identity Design https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1613769800021-A0PSNC8K9OCGBOJF3X2U/Nelson.png Work - Identity Design https://www.erikabrask.com/work/mayo-clinic monthly 0.5 2021-08-11 https://www.erikabrask.com/work/bissell-360-campaign monthly 0.5 2021-08-11 https://www.erikabrask.com/art daily 0.75 2022-08-28 https://www.erikabrask.com/art/the-great-escape monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/9904451c-2ac6-4dbe-b370-b32b07033a6b/%C2%A9ErikaBrask_2022_TheGreatEscape.jpg https://www.erikabrask.com/art/power-couple-equal-fair monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/7a39b19a-74d1-42b5-937f-5ae6cadfebb0/%C2%A9ErikaBrask_2022_PowerCouple.jpg https://www.erikabrask.com/art/gutted monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/8bdb41b6-14cf-40a8-a230-d2e67ecd24f9/%C2%A9ErikaBrask_2022_GUTTED.JPG Art - Gutted https://www.erikabrask.com/art/this-is-war monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/19208857-7d38-4f8a-aa35-fd3ac11dfe73/%C2%A9ErikaBrask_2022_ThisIsWar.jpg Art - This is War https://www.erikabrask.com/art/birth-control monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/16cf34ac-d45c-44df-8658-052125f3662c/%C2%A9ErikaBrask_2022_BirthControl.jpg Art - Birth C O N T R O L https://www.erikabrask.com/art/a-long-way-from-over monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/5380b300-06a2-4b5b-a6d7-c0d1826acaa8/6232F340-21F6-4898-B89F-7B9020D86A57.JPG Art - A Long Way from Over https://www.erikabrask.com/art/bed-of-lies monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/9433bac4-7d41-4d96-838e-af2eadf4cf46/%C2%A9Erika+Brask_2021_BedofLies+copy.jpg Art - Bed of Lies https://www.erikabrask.com/art/ipalindrome monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/95b0ff27-49a8-44cb-a158-0ddef96f7b7a/%C2%A9Erika+Brask_2021_Palindrome.jpg Art - Palindrome https://www.erikabrask.com/art/in-his-custody-in-his-care monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/19774b00-2cf4-4fd3-b44d-58553872d751/%C2%A9Erika-Brask_2021_InHisCustodyInHisCare.png Art - In His Custody, In His Care https://www.erikabrask.com/art/critical-race-theory monthly 0.5 2022-08-27 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1628713889153-HB2VST6V1VKR60A9ZHWL/%C2%A9ErikaBrask_CriticalRaceTheory.png Art - Critical Race Theory https://www.erikabrask.com/art/nothing-to-see-here monthly 0.5 2021-08-11 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1617229540736-GYWU5U5K14LK8Z3VLD7F/%C2%A9+Erika+Brask_NothingToSeeHere.JPG Art - Nothing To See Here: The Trial of Derek Chauvin https://www.erikabrask.com/art/freedom2 monthly 0.5 2021-03-31 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1613507494504-IOYIDDUH2N9H3ELUBOGO/%C2%A9ErikaBrask_FreedomII_2021.png Art - Insurrection Series: Freedom II https://www.erikabrask.com/art/freedom1 monthly 0.5 2021-02-16 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1612483609540-1AMO4QHJ94YQ7YV1UWAF/%C2%A9ErikaBrask_Freedom1.png Art - Insurrection Series: Freedom - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/high-on-whiteness monthly 0.5 2021-02-05 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611585095015-09NNLQ9YW8EH7VTTSOL2/%C2%A9ErikaBrask_HighOnWhiteness.jpg Art - Insurrection Series: High on Whiteness - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/know-nothings monthly 0.5 2021-02-16 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611582754768-G8WX5K2FWDOOJ12PMJSS/%C2%A9ErikaBrask_TheKnowNothings.jpg Art - Insurrection Series: Know Nothings - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/2020-march-17 monthly 0.5 2021-01-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611527416580-LBED35SEIT3SIEUTHHBB/IMG_1859.jpg Art - Four Days in 2020: March 17, 1/4 - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/2020-may-25 monthly 0.5 2021-01-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611523500912-ZJTVW3QFR7H6P7OTFPRU/IMG_1857.JPG Art - Four Days in 2020: May 25, 2/4 - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/2020-sept-18 monthly 0.5 2021-01-15 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1610674259179-8C8QSQI9E2N6PKDJXE3W/ErikaBrask_4Daysin2020_Sept18.jpg Art - Four Days in 2020: September 18, 3/4 - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/2020-nov-3 monthly 0.5 2021-01-15 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1610673632260-I9I5JF85L1CPSP6HQZSC/%2525C2%2525A9%252BErika%252BBrask_2020-Nov3.jpg Art - Four Days in 2020: November 3, 4/4 - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/between-the-lines monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1610654415301-LM9DH7R3MEG93X4GUMGP/%C2%A9+Erika+Brask_BetweenTheLines_.JPG Art - COVID-19 Series: Between the Lines - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/weve-got-it-covered monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1610663942798-J6RP75YCL45Q2SGNA9BI/%C2%A9+Erika+Brask_WeveGotItCovered.JPG Art - COVID-19 Series: We've Got It Covered - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/go-fund-we monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611582657006-I5X72CJQQ0K1UMPLJOMJ/%C2%A9+Erika+Brask_GoFundWe.JPG Art - Election Series: Go Fund We - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/power-grab monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1611685530218-C8CXF8ODCRDO7L3FIDZI/%25C2%25A9%2BErika%2BBrask_PowerGrab.jpg Art - Power Grab - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/election-series-pennsylvania monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1606242128971-PG283H08HSIT0T2FOERP/%C2%A9ErikaBrask_Shocker.png Art - Election Series: Pennsylvania - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/election-series-michigan monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1606227551053-LLISFG6AFYPTFB7LQO2F/%C2%A9+Erika+Brask+Sweatin%27+The+Black+Vote.jpg Art - Election Series: Michigan - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/election-series-trump-card monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1606238713260-8TKXQ71CPW3N0TLEJ5KU/%C2%A9-ErikaBrask_TrumpCard.png Art - Election Series: Trump Card - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1606238764421-A4LJ2S5U95LJMG1X8FIA/%C2%A9-ErikaBrask_TrumpCard2.png Art - Election Series: Trump Card - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/covid-19-series-collage-this-is-only-a-test monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1606172923727-7AWUIBNH5BUAYUOP2725/%C2%A9+Erika+Brask+This+Is+Only+A+Test.jpg Art - COVID-19 Series: This Is Only A Test - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.erikabrask.com/art/black-lives-matter-series-collage-november-12-1960 monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1605458399241-OS6QDFSAE7OA8VQD3GLB/0AFEF02F-9ADD-4E2C-AADF-3A692747262A.JPG Art - Black Lives Matter Series: November, 12, 1960 https://www.erikabrask.com/art/election-series-collage-concession monthly 0.5 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1605456215453-9MGMRE5TXZ4RWSGHXFH4/68F92523-EEF8-4867-83B4-659BD5C5DDAB.JPG Art - Election Series: The Great Concession https://www.erikabrask.com/art/black-lives-matter-series-collage-veterans-day-2020 monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1605282277646-TRTCYI3IJCDM058TN6G8/Screen+Shot+2020-11-13+at+9.03.29+AM.png Art - Black Lives Matter Series: Veterans Day 2020 https://www.erikabrask.com/art/election-series-collage-nevada monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1605281958711-AAWSPASHAOP1TDNS9VE6/Screen+Shot+2020-11-13+at+9.05.15+AM.png Art - Election Series: Nevada https://www.erikabrask.com/art/election-series-collage-georgia monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5e2b34bf73f4983296147726/1605280912094-4XSIXLUDHIH12K8CDH4M/GeorgiaOnMyMind2020.jpg Art - Election Series: Georgia