One Word
Interactive Installation
One Word is an exhibition that puts a fun, literal spin on the question, “If you could give one word of advice, what would it be?”
The Computer History Museum’s Exponential Center provides a rare opportunity for viewers to gain valuable advice from Silicon Valley’s top entrepreneurs like Steve Wozniak of Apple and Julie Hanna of Kiva.
Conceptually, we focused our energy on connections and community. We collaborated on ideas, like a place for viewers to leave their word of advice, along with digital sharing, to continue engagement.
The design needed to connect each leader with their word of advice. Also, it needed to convey a sense of community and connectedness that makes Silicon Valley unique. Lastly, it needed to be accessible to a variety of audiences — from students to CEOs.
With these unique challenges in mind, I drew a modified font using DIN, CHM’s brand typeface. The custom font provides a continuous path through each word and beyond. From there, I developed an intricate “network, graphic that is both dynamic and inclusive. The backgrounds employ the brand color palette and gradients that were in use in CHM’s branding at the time.
The project is a success, winning praise and engagement from leaders and viewers alike. The One Word wall remains in a prominent place within the Exponential Center building at CHM.